Archive for July 2008
Don’t you love unexpected surprises? The following is a nice story about that very thing. Several weeks ago, one of the ladies in the office brought me a crocheted bed spread made by her grandmother and said..”it will go so much nicer in your home than mine. I hate to just leave it in this box!”
Since my home was built in 1897, she certainly had a point. It is a beautifully done ivory colored bedspread in perfect condition.
The surprise comes in a marketing moment when we were putting together materials and gifts for a lunch and learn opportunity at one of the local hospitals for their social workers and case managers. The subject of course was our company, Family Staffing Solutions. We decided to use the antique crocheted bedspread as the tablecloth for our display area. It was carefully placed on top of the dark purple cloth we routinely use. The first surprise was that it looked incredibly great and was a perfect fit. All of our marketing materials including boxed lunches were place appropriately for display and for the interest of those attending our event.
Then came the second surprise. While we had anticipated a natural connection of the vintage nature of the bedspread to the demographic market of our client, female over age 85 and the services we provide, we had no idea that those attending our luncheon would spend most of the hour simply touching the cloth, studying the intricate handwork and relating every thing we said to their own older family members or patients. What a nice surprise and marketing success.
The next surprise came several days later while meeting a new friend for lunch in a small town near Nashville. She brought with her a copy of a book of poetry she had written and there on the cover was a most lovely photograph of an antique table with a lace cloth with these words …”A cup of words spills over, stains the tablecloth. Is the cup too small, or the tablecloth too important? ”
But wait there is even more to this story of happy coincidences! On the back cover we found a photo in memory of two older ladies sitting at a table and the words: “Between any two mothers are sufficient truths for a lifetime, but who listens? ”
Well, to Karen who shared her grandmother’s crocheted bedspread with us and to Veita Jo for sharing the tender photos that complete our story, we are listening and so are many adult children who find such joy in remembering our past and our parents but who fight back the tears that those precious memories bring to our eyes and our hearts. From my heart to yours…have a wonderful day!
Murfreesboro Rotary President Becci Bookner ended a successful year with fifteen new members, water projects in Africa as well as here in Rutherford County, numerous fund raisers that benefit local charitable organizations, and other successes…
In fact, when District Governor Larry Boyd installed the new Murfreesboro president and board, he announced that Becci will become an assistant governor to work with Rutherford County’s four Rotary Clubs.
(Photo: Former educator, founder of a Family Staffing Solutions–an elder service firm–and community leader Becci Bookner gets a short break before accepting new responsibilities in leadership with the Rotary District.)